CONTIINEX

01. Overview

Project: Contiinex Brand Book

Role: Lead UI/UX Designer

Duration:2 Weeks

Goal: Contiinex needed a unified and professional brand identity

02. Project

Contiinex needed a unified and professional brand identity to strengthen its market presence and ensure consistency across all communication channels. I designed a complete Brand Book that defines the company’s visual identity, tone, and design system for both internal and external use.

1. My Role

Brand Designer / UI-UX Designer

• Brand identity development
• Visual system creation
• Layout design & documentation
• Digital and print guidelines
• Asset creation

To build a cohesive and scalable brand identity system that reflects Contiinex’s values, personality, and vision while ensuring all teams follow the same brand standards across marketing, digital, and corporate touchpoints.

3. Key Deliverables

• Logo usage guidelines
• Clear space, sizing & variations
• Color palette (primary + secondary)
• Typography system
• Iconography style
• Brand imagery & illustration style
• Grid, spacing & alignment system
• Stationery templates
• Presentation templates
• Digital UI style direction
• Dos & Don’ts
• Final packaged assets

03. Design Approach

I followed a structured process:

• 1. Understanding brand values & positioning
• 2. Analyzing competitors to identify visual differentiation
• 3. Defining the visual language aligned with brand personality
• 4. Creating a flexible, modular design system
• 5. Documenting guidelines for easy adoption by marketing & product teams
• 6. Ensuring scalability for future digital products and campaigns

04. Outcome

• Consistent branding across all touchpoints
• A stronger, more recognizable brand identity
• Faster design decisions through a well-defined system
• Professional alignment across marketing, sales, and digital platforms

05. Brand Book